Identity Redesign After Merger

CGL Gem Labs - Visual Identity Redesign After Merger

 

Client:

C.G.L Gemlabs

Industry:

Natural Resources, Laboratory, Scientific

Year:

2015

Role:

Creative Director, Primary Designer

Project Summary:

I was asked by Canadian Gemological Laboratory (C.G.L.) to redesign their current identity.The motivation behind the redesign was a merger with Swiss Gemological concern Gem Research Swisslab.

  • Must display the new company name “CGL-GRS Swiss Canadian Gemlabs”
  • Existing Colors
  • Visually represents both Canadian and Swiss countries
  • More graphically representative of their industry