“Good Typography” The study Microsoft funded so MIT could state the obvious.

Frankly, it would be an easy target to make fun of this, as I had originally intended. Yeah it seems ridiculous, however, if a large corporation wants to spend a whack of cash to figure out customers respond favourably to well executed typography, hell, I am on board!

As per my title “good typography” here’s a quick screen grab from the study:

Screenshot 2014-11-23 19.35.03

Without further adieu,
“The Aesthetics of Reading “ :  http://affect.media.mit.edu/pdfs/05.larson-picard.pdf

 

 

Photo courtesy Creative Commons.org | “The Most Beautiful Font” | Dave Fayram | Changes: Crop

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