Font Of The Moment: Alumia [$10]

My font of the moment is Alumia. A san-serif, uppercase only, display font designed by Maarten Van’t Wout of  Lisse, Netherlands. Great part is it will only cost you a tenner to call it your own!

A straightforward, simple, bold face, what you see is what you get. The characteristics of this face, for the most part; an extremely high meanline, all bowls and forms above the midline are extremely tight. It combines elements of an art deco face with a modern, daring twist. There are some definite quirks to the letterforms, but on the whole, I find it refreshing, so I do not want to pick it apart too much.

 

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Highlights:

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  • First and foremost the numberforms are fantastic! Everything is as it should be. The “5” has a daring right side energy and a short stroke at the x-height. Among the fellow numerical clique it is slightly different, but it is my favorite.
  • An original and fresh iteration of the “K”. Dropping the diagonal stroke all the way to the baseline with the leg kicking out from the stroke itself instead of the traditional joint or a much higher choke point. This letterform variant is new to me and I like it.
  • The chin on the “U”, the juxtaposition of the curve with the sharp angled chin is excellent.
  • If you’ve read my past posts, you know how uppity I am about tails on uppercase “Q’s”. Maarten’s parallel to baseline tail works surprisingly well thanks to that aggressive corner.

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On The Fence:

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  • The “N”, the diagonal stroke connecting with the last stroke is much too high. Although I’m sure the thought process was to keep it in-step with the “K”. A traditional stroke connection or mirrored connections would have sufficed.
  • The “M” and the “W” with the crazy crossover strokes. Note that although they are similar, the “W” is a much tighter letterform

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Detractors:
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  • The axis at the “X” midline drives me nuts, but hey, how often are you using X?

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In summary, the numbers alone are worth ten bucks! This face would suit any project requesting a classy yet modern hybrid title, poster or headline.

You can purchase the Alumia here for a meagher $10

-Chris Sagert

Related: Past Fonts Of The Moment

4 Comments

Join the discussion and tell us your opinion.

crockodilereply
November 06, 2012 at 08:11 AM

what are your thoughts on the “V” because, to me, that is a letter that looks like it should be riding the short bus, ifyaknowwhatimsayin.

crockodilereply
November 06, 2012 at 08:11 AM

wait a second! it’s not the “V” I’m talking about, it’s that extra letter that is not even in the english alphabet snuck it right after the “W”, WTF?

Chris Sagertreply
November 06, 2012 at 06:11 PM
– In reply to: crockodile

HaHa!, Crockodile! I have been trying to figure that character out for a few days…What is THAT? My first and best guess was this was Cyrillic, however I could not find any Cyrillic characters matching that one. It could have some Dutch significance, I’m stumped for now. Will post once I figure it out.

Chris Sagertreply
November 11, 2012 at 01:11 PM
– In reply to: Chris Sagert

Crockodile, mystery letterform solved!! Maarten van’t Wout emailed me regarding our discussion here and stated that the (V X) is in fact an extra X (special character) added to the font. When he was using the font for the original purpose, logo design, he discovered the normal X wasnt always working. Therefore he created a more experimental X.
Thanks Maarten! Great font!

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